PROLOGUE
Autumn 2022
~A New Beginning~

Wednesday, August 24, 2022 to Tuesday, September 20, 2022
Isetan Shinjuku Main Building 3F, Main Building 4F, Men's Building 6F

*September 16th (Friday) will be closed except for some floors.
For details, please check the Isetan Shinjuku store website.

* As the number is limited, please forgive it when it is out of stock.
*The information on this page is subject to change without notice due to various circumstances.
We may change or cancel.
Please note.
always in advance Isetan Shinjuku website,
Or please check this page before visiting.
*All prices include tax.

The world has changed, people's moods have changed.
In the past few years, I have been asking myself, “What is really important to me?”
Our mind, which has faced the essential question,
It also changed fashion values.
To all those who look at their past selves and future selves and search for their ideal form,
A message from Isetan.
We curate the “now” of fashion from a unique perspective,
We invite you to a new stage.

Main Building 3rd Floor
《Wanderlust》Find a new self
fashion journey

The 3rd floor of the main building has the latest creations from all over the world. Just walking is exciting. On this floor full of new discoveries, the theme for this autumn was "Wanderlust." This word, which is also translated as wanderlust or travel fever, expresses a strong desire or urge to know more about the world and to know more about oneself. Discover a new you through fashion. One approach for such an experience is the combination of art and fashion. Art curated from the perspective of stylist Aya Fukushima colors the floor, and you can come into contact with art like selecting clothes. (Click here for more information on the art and fashion project "ART Is.TOKYO GALLERY x ISETAN I am ART") To face art is to listen to your own inner voice. Encountering a work can even be an opportunity to meet a new self. We will explore the possibility of such a new self and new clothing from the unique perspective of the fashion floor with art as the entrance.

I want to meet a new me, I want to deepen myself more. Styling using tulle items is a close-up of the shop "Restyle" that continues to respond to such fundamental desires. Now that we enjoy beauty as it is, without being bound by gender, we now have the pleasure of selectively wearing “femininity” and “masculinity”. Sometimes it's the real pleasure of fashion to dress as feminine as you can. It is surely because it is an expression of “personality” that goes beyond “femininity”. (Click here for details on the tulle-focused promotion “KEEP AN OPEN MIND”)

ART Is.TOKYO GALLERY x ISETAN I am ART is an art project by stylist Aya Fukushima. We propose a new enjoyment that YUGO art and fashion.

ART Is.TOKYO GALLERY x ISETAN I am ART

□August 24th (Wednesday) - September 6th (Tuesday)
□Isetan Shinjuku Main Building 3F International Designers

Look in detail
We propose styling that allows you to meet various “personalities” centered on tulle items. <Viviano>, <Molly Goddard>, and <Chika Kisada> have a lineup of tulle items with a variety of expressions.

KEEP AN OPEN MIND

□August 24th (Wednesday) - September 6th (Tuesday)
□Isetan Shinjuku Main Building 3F Restyle

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[EVENT]

<tanakadaisuke/ Tanaka Daisuke> Pop-up shop

□August 31st (Wednesday) to September 6th (Tuesday)
□Isetan Shinjuku Main Building 3F Center Park/The Stage #3

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< UNDERCOVER/Under cover > < Under cover > maniac former sales person will explain its charm! Close-up event of the 2022 autumn/winter collection

< UNDERCOVER /Undercover> Former salesperson of mania explains charm! Fall/Winter 2022 collection close-up event

□August 31st (Wednesday) to September 6th (Tuesday)
□Isetan Shinjuku Main Building 3F Center Park/Promotion Restyle Plus

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<KIDILL>
pop-up shop

□August 17 (Wednesday) to August 30 (Tuesday)
□Isetan Shinjuku Main Building 3F Restyle Plus

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[NEWLY OPENED]

< PATOU / Patu> is opening a new shop on the 3rd floor of Isetan Shinjuku!

From Wednesday, August 24
□Isetan Shinjuku Main Building 3F International Designers East

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<3.1 Phillip Lim/ three one Phillip rim> Refresh open

□ From Wednesday, August 24
□Isetan Shinjuku Main Building 3F International Creators

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< BLACK COMME des GARCONS /Black COMME des GARCONS> Refresh open

□ From Friday, August 26
□Isetan Shinjuku Main Building 3F International Creators

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< JUNYA WATANABE /Junya Watanabe> Refresh open

□ From Friday, August 26
□Isetan Shinjuku Main Building 3F International Designers

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Restyle

Make beautiful choices for each person's values and way of life.
From the latest collection to vintage, domestic and foreign brands are not limited to clothes
A styling shop that continues to edit and transmit with its own concept.

see more

Recommended by restyle staff
Click here for styling snaps!

See details

Main Building 4th Floor
《Modern Heritage》I want to think now,
Things that change/things that don't change

The 4th floor of the main building pursues unchanging values in a world that is constantly and rapidly changing. In order to discover a new self, it is important not only to see the future, but also to face the essence. The theme of Prime Garden Authentic Style on the 4th floor of the main building is "Modern Heritage," which sublimates the traditional essence into a modern style. We propose a collection that sublimates the traditional essence of trad and military into a modern style.

<BLAMINK>, which will open a pop-up shop from August 31 (Wednesday), is also one of the brands that symbolize "Modern Heritage." Keeping a certain distance from consumer fashion, pursuing universality that does not change over time <BLAMINK>. A must-see collection that emphasizes the beauty of mature women while sticking to traditional tailoring. (Click here for details on <Blamink> pop-up shop)

At Prime Garden, which explores new ways of luxury not only in fashion but also through lifestyles in general, a pop-up of Hong Kong-based ceramic brand <éphēlis> will also be held. A form that draws beautiful curves, and a gentle earthy texture that makes you want to touch it. Just having one in your room will make you feel at ease, and it should enrich your time to face yourself. (Click here for details on the <Ephelis> pop-up shop)

Introducing a new collection that can be said to be the true value of the brand, with a focus on traditional tailoring. Pre-sale items are also available.

<BLAMINK/ Bramink> Pop-up shop

□August 31st (Wednesday) - September 6th (Tuesday)
□Isetan Shinjuku Main Building 4F Center Park/
The Stage #4

Look in detail
A pop-up with original items exclusive to Prime Garden. We approach the charm of potter Queenie Chan.

<éphēlis/ epheris> Pop-up shop

□August 24th (Wednesday) - September 6th (Tuesday)
*The number is limited. It will end as soon as it is gone.
□Isetan Shinjuku Main Building 4F Prime Garden Promotion

Look in detail

[EVENT]

<Shinjuku 0-chome Shopping Street> LE TEMPS “COUCOU!!!!”

□August 17 (Wednesday) to August 30 (Tuesday)
□Isetan Shinjuku Main Building 4F Center Park/The Stage #4

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[NEWLY OPENED]

From Wednesday, August 3
□ Isetan Shinjuku Main Building 4F Authentic Style

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Prime Garden

With the theme of "new luxury",
Fashion items that are simple and high quality for adult women,
Developing lifestyle goods full of craftsmanship,
A select shop on the 4th floor of the main building of Isetan Shinjuku.

see more

PRIME GARDEN Autumn Winter 2022

Under the theme of "what is new luxury?"
From fashion to lifestyle with carefully selected items from all over the world
Proposed prime garden.
We propose a sophisticated style for mature women that combines quality and taste.

see more

Recommended by Prime Garden staff
Click here for styling snaps!

See details

Men's Building 6th Floor
《Sophisticated Subjectivity》
dressing for yourself

Men's Contemporary on the 6th floor of the Men's Building was rebranded this spring as an editorial shop that embodies the "now" of Tokyo. Now that we have experienced the pandemic, we believe that the trend in men's fashion is shifting from consumption that is conscious of others to consumption that prioritizes itself. Rather than iconic motifs and logos, I want new values that satisfy me. We have selected brands that satisfy our current mood under the theme of "Sophisticated Subjectivity".

<OUAT> is an original brand developed by a used clothing shop in Nakameguro. It is a remarkable label that transforms a conservative men's wardrobe into a completely new item by changing the texture and silhouette.

Led by two Japanese directors, <Omar Afridi> is a London brand that offers British-made items using high-quality materials. Items that use assertive primary colors make you feel the power to withstand peer pressure.

In addition, we have picked up brands that offer new value that is distinct from conservative real clothes, such as <PARANOID>, which is blowing a new wind into Tokyo's youth culture. Why not enjoy meeting a new you through fashion?

[NEW BRAND]

□ Men's Building 6F Men's Contemporary

Based on the origins of designer Gabriella Cole, who has two cultural backgrounds, Spain and the Mediterranean, we propose a design that associates plain simplicity and classical expression with the individuality of the fabric. It is a brand that develops unique clothing that is minimal yet has a strong personality.

□ Isetan Shinjuku Men's Building 6th Floor Men's Contemporary

The brand was started by designer Ryuhei Omaru, with “Wearing New York” as the starting point of the brand. Despite being ready-to-wear, we propose beautiful silhouettes that fit the wearer like haute couture, and borderless designs regardless of size, gender, or age.

□ Isetan Shinjuku Men's Building 6th Floor Men's Contemporary

A brand launched by designer Yoshiro Ishikawa for the 2021AW Collection. When he was a student, he established a student-centered project team "READY TO FASHION" with the concept of "connecting students and industry". He is a notable designer who also holds fashion shows, talk sessions, and manages web media.

MEN'S CREATORS & MEN'S CONTEMPORARY

A new choice for the style that lives in the future.
We propose the latest trendy items from domestic and foreign brands.

see more

*All prices include tax. *Information posted is subject to change or cancellation without notice due to various circumstances.
Please note. Please be sure to check the homepage before visiting.
*The image is a part of the image.

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PROLOGUEAutumn 2022~A New Beginning~

Wednesday, August 24, 2022 to Tuesday, September 20, 2022Isetan Shinjuku Main Building 3F, Main Building 4F, Men's Building 6F

INDEX

Main Building 3rd Floor《Wanderlust》Find a new selffashion journey

[EVENT]

[NEWLY OPENED]

Restyle

Make beautiful choices for each person's values and way of life.From the latest collection to vintage, domestic and foreign brands are not limited to clothesA styling shop that continues to edit and transmit with its own concept. see more

Recommended by restyle staffClick here for styling snaps!

Main Building 4th Floor《Modern Heritage》I want to think now,Things that change/things that don't change

[EVENT]

[NEWLY OPENED]

Prime Garden

With the theme of "new luxury",Fashion items that are simple and high quality for adult women,Developing lifestyle goods full of craftsmanship,A select shop on the 4th floor of the main building of Isetan Shinjuku. see more

PRIME GARDEN Autumn Winter 2022

Under the theme of "what is new luxury?"From fashion to lifestyle with carefully selected items from all over the worldProposed prime garden.We propose a sophisticated style for mature women that combines quality and taste. see more

Recommended by Prime Garden staffClick here for styling snaps!

Men's Building 6th Floor《Sophisticated Subjectivity》dressing for yourself

[NEW BRAND]

MEN'S CREATORS & MEN'S CONTEMPORARY

A new choice for the style that lives in the future.We propose the latest trendy items from domestic and foreign brands. see more

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Related features

PROLOGUE
Autumn 2022
~A New Beginning~

Wednesday, August 24, 2022 to Tuesday, September 20, 2022
Isetan Shinjuku Main Building 3F, Main Building 4F, Men's Building 6F

Main Building 3rd Floor
《Wanderlust》Find a new self
fashion journey

Make beautiful choices for each person's values and way of life.
From the latest collection to vintage, domestic and foreign brands are not limited to clothes
A styling shop that continues to edit and transmit with its own concept.

see more

Recommended by restyle staff
Click here for styling snaps!

Main Building 4th Floor
《Modern Heritage》I want to think now,
Things that change/things that don't change

With the theme of "new luxury",
Fashion items that are simple and high quality for adult women,
Developing lifestyle goods full of craftsmanship,
A select shop on the 4th floor of the main building of Isetan Shinjuku.

see more

Under the theme of "what is new luxury?"
From fashion to lifestyle with carefully selected items from all over the world
Proposed prime garden.
We propose a sophisticated style for mature women that combines quality and taste.

see more

Recommended by Prime Garden staff
Click here for styling snaps!

Men's Building 6th Floor
《Sophisticated Subjectivity》
dressing for yourself

A new choice for the style that lives in the future.
We propose the latest trendy items from domestic and foreign brands.

see more